About Us

We are a leading executive and business mentoring firm.

We provide our clients with powerful and practical systems, tools, processes, and resources that are proven and enduring. It is unequivocally the Ultimate Business Framework. Time and time again we have helped business owners overcome the challenges of Time, Team, and Money. Challenges that have plagued every business.

We provide the ultimate business framework.

This comprehensive program imparts knowledge and expertise to you, your management team, and your entire staff. Our proven method will optimize the performance of every member of your team. It will provide you a sustainable, predictable, stable, consistent, and mission-driven business that works without you. (If that’s what you truly want.) Yours can be a profitable, on purpose, and socially conscious business.

Are you ready to take your company to the next level?

After years of success (with companies from startup to Fortune 100) across many industries we are bringing this powerful material to any business owner ready to take his or her company to the next level.

We offer:

Self-serve online training
Direct Person-To-Person Mentoring
Business Assessments

Put us to the test.

Meet Our Team

About Joe
About Joe
Joe Siecinski is co-founder of BrainSHARE Coach. Influence Digest has recognized Joe as one of the top business and executive coaches in the San Francisco Bay Area.

Joe’s personal career includes being senior manager of marketing and sales for a Fortune 50 technology company. He has a B.S. in Engineering, an M.B.A. in Marketing, is a Certified Business Coach, Certified Executive Coach, Best-selling author of the book BrainSHARE, is a charismatic Speaker, and NLP Practitioner.

Joe served in the United States Army. He also sits on the Board of Directors for the American Red Cross in Silicon Valley, and the College of Adaptive Arts. He is past Chairman of the Board for the Santa Clara Chamber of Commerce.

Joe’s promise: “I will help any business owner who asks for help. My mission is to have a positive impact on every person and business with which I come in contact. I will use every resource at my disposal to guide business owners to the attainment of what they wanted when they started their business. My personal ambition is to serve 2,000 business every year.”

About Elisa
About Elisa
Elisa Yu is one of the San Francisco Bay Area’s top business coaches.

As a process development engineer and sales and marketing executive, she helped grow a company in the biotechnology sector. With that knowledge, she started her own company in 2005, grew it to multi-million dollars in revenue in five years, and ultimately sold it for 10x of revenue.
Elisa is co-founder of BrainSHARE Coach. She is passionate about guiding companies to emerge from the various phases of business in a position of power. Her specialty is helping establish the processes and teams required at the different stages in the business life cycle.

She received her MBA from the University of Pennsylvania, Wharton School of Business and is an ICF certified coach.

Elisa’s promise: “I will help startups and established businesses to be on an equal playing field as a big corporation. I’ll give them access to leadership and organizational development resources that were once only accessible to the largest companies. With this, they’ll have the knowledge and skills needed to take their business to whatever heights they desire.”

Joe Siecinski

  • Leader of Excellence, Issued by Leaders of Impact · May 2021
  • Break Out Partner of the Year 2020, Issued by ActionCOACH · Mar 2021
  • Highest Client Retention Award, Issued by ActionCOACH · Oct 2020
  • Distinguished Community Leader, Issued by Santa Clara Chamber Commerce and Convention Center – Visitors Bureau · Jun 2016
  • Presidents Club ActionCOACH 2015 & 2016
  • Top 100 Coaches in the World, Issued by ActionCOACH Global · Jun 2015
  • Top 100 Coaches in the world for 6 Straight Months, Issued by ActionCOACH Global
  • ActionCOACH Client of the Year, Issued by ActionCOACH · Mar 2015
  • Santa Clara Chamber of Commerce Member of the Year, Issued by Santa Clara Chamber of Commerce and Convention-Visitors Bureau · Jun 2014
  • 110% Club, Issued by Hewlett-Packard · Oct 1994
  • Support Sales MVP, Issued by Hewlett-Packard · Oct 1993
  • Gold Miners Award, Issued by Hewlett-Packard · Oct 1992
  • Management MVP, Issued by Hewlett-Packard · Jan 1992
  • Revenue Growth MVP, Issued by Hewlett-Packard · Oct 1991
  • Customer Engineer of the Year, Issued by Hewlett-Packard Neely Sales · Dec 1985
  • Distinguished Honor Graduate, Issued by US Army NCO Academy South Korea · Mar 1983
  • Leadership Award, Issued by US Army NCO Acadamy South Korea · Mar 1983